Cofounder & CEO, Common House. London, UK.
I build zero-waste systems that work in the real world.
I'm the Cofounder & CEO of Common House, a London-based Zero Waste Studio that helps cities, brands and NGOs move from strategy to day-to-day execution. We combine consulting, acceleration and venture building to operationalise reuse, organics and waste prevention with measurable outcomes.
Before this, I founded Algramo (2013–2025) in Santiago and scaled smart-refill and pay-for-content models from Chile to six countries. We onboarded 5,000+ neighbourhood stores, partnered with global brands, and helped hundreds of thousands of low-income families cut costs while pushing reuse rates from below 10% to above 80% in targeted communities. That experience shaped my focus on fracción models — buy exactly what you need — and the technology that makes circular systems affordable and scalable.
At Common House we co-drive implementation: refining unit economics, opening enterprise pipelines, and converting pilots into rollouts. If you're a city, corporate or NGO aiming to make zero waste operational fast, let's talk.
Recognition UNEP Champion of the Earth, 2023·UN Vice Chair, Zero Waste Advisory Board·COP31 Advisor, High-Level Climate Champion·TED, Ashoka & WEF Young Global Leader fellow